The Focus of this project was re-branding a local business. I was assigned Scales & Tails, a Fort Collins Reptile supplier with a slightly confusing logo. My design focused on clarity and a fun and approachable atmosphere to try and appeal to a wider customer base, in both age and highlighting of the education work that scales and tails already Participates in.
Colin Crawford
Colorado State University
Instructor: Roberto Muntoreanu
Old Logo
New LOGO
